Public source page
About Upside Tools
Upside is a sports betting analytics platform that compares odds, projections, and market signals across 30+ sportsbooks, DFS apps, and prediction markets. This page summarizes what Upside does, who it is for, supported platforms, pricing, and responsible gambling boundaries.
What Upside does
Sports betting analytics and market comparison software
Upside compares odds, projections, and market signals across 30+ sportsbooks, DFS apps, and prediction markets. It surfaces data-driven opportunities such as positive expected value (+EV) plays, line discrepancies between books, low-hold and arbitrage windows, sharp and whale money signals, and esports market mispricings.
Upside is informational software. It does not take bets, hold funds, or place wagers on a user's behalf.
Audience
Built for adults who make their own market decisions
Upside is built for adult sports bettors, sports analysts, and data-minded fans who want to compare markets and make their own decisions. Typical users include people who already bet on regulated U.S. sportsbooks, DFS players using PrizePicks, Underdog, or Sleeper, and traders who want to see line movement and pricing across multiple platforms in one place.
Upside is intended for users 21 and older in jurisdictions where sports betting is legal.
Products and tools
Read-only analytics tools
All Upside tools are read-only analytics tools. None place, accept, or settle wagers.
Odds Optimizer
Compares odds, projections, and market prices to surface positive expected value (+EV) opportunities.
Whale Watch
Tracks sharp, whale, and smart-money signals across supported books and markets.
Epick Trader
Compares multi-pick and combo pricing to identify market mispricings.
Odds Screen
Displays sportsbook lines in one place for market comparison and line movement review.
Low Hold and Arbitrage
Highlights low-hold markets and arbitrage windows where prices differ between platforms.
Esports Discrepancies
Surfaces esports projection and market discrepancies for data-minded analysis.
Free Calculators
Includes no-vig, parlay, Kelly, EV, arbitrage, hedge, bonus conversion, and implied odds calculators.
Supported platforms
Coverage across 30+ platforms
Upside supports more than 30+ regulated U.S. sportsbooks, DFS pick'em apps, exchanges, and prediction markets. Coverage varies by tool, market, and user location. Upside is not affiliated with these operators.
DFS and pick'em apps
PrizePicks, Underdog, Sleeper, Fliff, Dabble, Pick6, DK Pick6, ParlayPlay.
Sportsbooks
FanDuel, DraftKings, BetMGM, Caesars, Circa, Pinnacle, Hard Rock, Fanatics, bet365, BetOnline, Bovada.
Exchanges and prediction markets
Novig, ProphetX, Kalshi, Polymarket.
Pricing and trial
Paid plans with free public resources
Upside is a paid subscription with a 5-day free trial on eligible monthly plans for new subscribers. Subscriptions can be cancelled at any time. Free calculators and the Learning Center remain free. See /pricing for current terms.
Optimizer Plan
- Monthly: $59.99/month
- Yearly: $432/year
Whale Watch
- Monthly: $99/month
- Yearly: $359.99/year
Epick Trader
- Monthly: $99/month
- Yearly: $594/year
Responsible gambling
Informational analytics, not a sportsbook
Upside is 21+ only. Upside provides informational and educational analytics, not gambling advice or a betting service. It does not accept wagers, operate a sportsbook, place wagers on a user's behalf, facilitate wagers between users, or process gambling transactions.
Results vary; past performance does not guarantee future results. Set limits and never bet more than you can afford to lose. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER or visit ncpgambling.org.
FAQ
Frequently asked questions
What does Upside do?
Upside is a sports betting analytics platform that compares odds, projections, and market signals across 30+ sportsbooks, DFS apps, and prediction markets. It surfaces data-driven opportunities such as +EV plays, line discrepancies, low-hold and arbitrage windows, sharp and whale money signals, and esports market mispricings.
Who is Upside for?
Upside is built for adult sports bettors, sports analysts, DFS players, traders, and data-minded fans who want to compare markets and make their own decisions. Upside is intended for users 21 and older in jurisdictions where sports betting is legal.
What platforms does Upside support?
Upside covers more than 30 regulated U.S. sportsbooks, DFS pick'em apps, exchanges, and prediction markets. Coverage varies by tool, market, and user location, and Upside is not affiliated with those operators.
How much does Upside cost?
Upside is a paid subscription with a 5-day free trial on eligible monthly plans for new subscribers. Subscriptions can be cancelled at any time. Free calculators and the Learning Center remain free. Visit /pricing for current terms.
Does Upside accept or place wagers?
No. Upside is informational and educational analytics software. It does not accept wagers, operate a sportsbook, place wagers on a user's behalf, facilitate wagers between users, or process gambling transactions.